It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.
What is a URL?
Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets. With the increasing prevalence of mobile internet usage, mobile friendliness is a crucial factor in both search engine rankings and user experience. For any case SEO Anomaly with linking, the anchor text should be specific to the page you’re linking to and contain the keyword it’s targeting. Aligning content with user search intent ensures that the content meets the needs of the audience at various stages of their decision-making process.
- Internal links allow you to direct traffic and search bots to specific pages, helping you rank better for certain keywords.
- On-page SEO differs from off-page SEO, another term you’ll likely encounter when trying to boost your online rankings.
- To succeed in generating more organic traffic and improving search rankings, you need to manage all elements of SEO for your web pages.
Core Web Vitals are an essential part of how Google measures the quality of your site user experience. Website load speed is a very important on page SEO ranking factor. New users might see relevant content while returning visitors might see free downloads or offers. Afoma Umesi is a freelance writer and editor for software companies in the marketing industry.
Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool. The free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get. It’s one of the few tools I use daily, and it is completely free.
Tối ưu thẻ Title
When you don’t have a clear URL, it makes it difficult for users and search engines to understand your page’s context. Your title tag appears as a blue line of text in search results that people can click on to navigate to the page on your site. Users and search engines use this to determine if your listing is relevant to their search query. Your meta description is the small blurb that appears below the title tag.
Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience. Pages that have a long loading time usually have higher bounce rates and lower average time spent on page.
John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”. So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results. Therefore, adding links to relevant resources internally is incredibly important for On Page SEO. Search engines can’t “see” the images on a post, so they rely on the alt attribute along with computer vision algorithms, to help them understand what’s being depicted on an image.
Implement Proven On-Page SEO Techniques
Keyword research will tell you what people are searching for (and how many of them). It also helps you to see what exact questions they have and what phrases they use to find the answers. After mastering technical on-page SEO, let’s dive into another important part of on-page SEO – content optimization. Just to be sure, test your mobile-friendliness in a tool from Google or check any issues in Search Console, section Mobile Usability. As we mentioned above, in most cases, Google’s mobile-first index favors mobile-optimized sites. CDN providers have servers on each continent, and serve your images or pages from the server closest to the visitor, to make the page loading as fast as possible.
Alt text should explain the purpose of the image and include relevant keywords where appropriate. For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value. Descriptive headings help search engines, and users quickly grasp the focus of your page. Meta descriptions summarize your page’s content and play a key role in on-page SEO. While not a direct ranking factor, they influence CTR and user engagement. Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists.