Keyword Volume is an estimation of the number of searches per month for a certain keyword or keyphrase. They will be ranked as high, medium, or low based on how competitive the keyword is in the Google Ads platform. Domain authority has to do with how well-known your website (and brand) is to the public. Nike.com, for example, because it’s one of the top brands in the world. If you want to see what kind of websites are currently linking to your own, you can use Google’s Search Console or Ahrefs.
It craves answers to questions that are spot on, easy to digest, and engaging. To show up in zero-click searches, your content needs to deliver all that — and more. Today’s SEO isn’t just about getting noticed — it’s about being chosen even when no click happens. So, you need to think like your audience and SEO Anomaly offer what they want at a glance. The task of any SEO enthusiast is to optimize for zero-click searches, aiming to appear in SERPs. Zero-click searches mean just what they sound — people searching without ever making a single click.
What are zero-click searches, and how do they affect SEO?
This can look like link building, social media marketing, guest blogging, influencer marketing, and other promotional activities in order to help improve your website’s ranking on search engines. But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality. A website that has many high-quality backlinks will typically rank higher than other websites with fewer, and less valuable backlinks. When actively building links, it’s important to avoid black hat activities, and rather focus on more organic link building. Link building is an essential off-page SEO technique that aims to increase the number of high-quality inbound links to your website.
Google Business Profile (GBP) Optimization
And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic.
Strategisk SEO-rådgivning
- When doing SEO for blog posts, you’ll want to add both internal and external links.
- High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks.
- And with the rise of ChatGPT and AI, it’s only going to grow and become even more important.
- We’ve been crawling the web for over 10 years, collecting and processing petabytes of data every day.
There are several ways to check whether keyword cannibalization is causing issues for your site. Using a tool like Ahrefs will allow you to check if more than one page ranks for your target keywords. Whenever you write a blog post or publish a page on your site, you should always have a main keyword in mind. Don’t just craft a post for the sake of pushing out more content.
This is something we’ve mentioned multiple times in this article. Businesses like seeing fast results and one mistake marketers make when getting into content marketing is expecting results too quickly. In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about. You need a systematic plan to create content on an ongoing basis so that you can stay consistent with your content marketing efforts. Do some keyword research to find out what search phrases people are using to find answers to their problems.
The truth is you’re not going to rank higher by filling your article with fluff. It doesn’t make sense to force an article to be 2,500 words just because your competitors have posts of a similar length. It’s safe to assume your readers want quick and organized answers to their questions. Previously, meta descriptions were limited to around 156 characters. Google updated this in December 2017 to 320 characters, but then reverted the change to between 150 to 170 characters. Here you can access Yoast’s settings to optimize your WordPress site.